Strategy and M&A partner helping you hit your stride

Hands-on execution that turns strategic clarity into real performance

how we help

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Nicolaj Lund
Independent Advisor

It’s not our first rodeo

+10 years

Experience with
strategy and M&A

38 projects

of strategy, value creation
and M&A supported

EUR +1bn

Transaction value
across deals

Strategy Consulting

Find and execute direction that multiplies your value

We design strategies that make growth coherent instead of chaotic. Every choice of where to play, how to win, and when to move is tied to maximizing long-term value.

We translate strategies into disciplined action, making sure priorities, people, and systems all point in the same direction

How we help

Build a shared understanding of where you stand, the options you have and what drives and limits value.
- Assessment of performance, position, and value drivers
- Identify strategic challenges, opportunities, and constraints
- Alignment on the company’s true point of departure
Outcome: A clear, data-backed starting point that anchors every strategic choice ahead
Define the ambition and the logic to achieve it
- Clarify long-term aspiration and value ambition
- Map where to compete: Markets, segments, etc.
- Define how to win: Differentiation, focus etc.
Outcome: A coherent strategy connecting ambition to competitive advantage
Design the business plan that maximises long-term value
- Defining strategic routes from a value creation perspective
- Integration of founder ambitions, market sentiment, and investor/buyer expectations
- Identification of key value inflection points
Outcome: A clear route and timing plan that align strategic growth with valuation potential
Translate the strategy into clear initiatives, owners, and measurable outcomes
- Break down strategic priorities into concrete, actionable projects
- Define ownership, milestones, and success metrics
- Create the link between strategic intent and operational execution
Outcome: A structured plan for measurable progress
Build the rhythm, structure, and culture that make execution inevitable
- Leadership routines and decision forums designed for strategic focus
- KPI and feedback systems that track progress and drive accountability
- Communication cadence for team alignment
Outcome: A leadership system that keeps strategy alive and execution on track, quarter after quarter

M&A Consulting

Make better deals

We help owners and management prepare, position, and execute major capital events - from raising capital to buying or selling a company.

Our goal it to provide clarity, strengthen your position, and improve deal outcomes through every step of the process

How we help

Clarify your exit path, align stakeholders, and prepare the company for a high-confidence sale
- Exit rationale, timing, and scenario mapping
- Equity story and buyer positioning
- Data-driven readiness assessment across strategy, operations, and financials
Outcome: A clear exit plan, investor-grade materials, and a business positioned to attract premium offers
Align narrative, materials, and financials around the growth logic investors value most
- Equity story and investor presentation
- Financial model refinement and valuation logic
- Target investor mapping and outreach strategy
Outcome: Top tier materials and tailored execution plan
Define the right acquisition logic, targets, and structure to accelerate growth
- Strategic rationale and synergy model for acquisitions
- Target universe mapping and prioritisation
- Integration and value-creation blueprint
Outcome: A focused acquisition strategy with clarity on where, why, and how to buy
Understand the market landscape before making a move to improve deal outcomes
- Market sizing and growth outlook
- Competitive landscape and white-space identification
- Validation of target positioning and differentiation
Outcome: Evidence-based conviction about where to compete and which opportunities create lasting value
Turn uncertainty into conviction before you buy
- Deep analysis of market demand, customer behaviour, and growth drivers
- Competitive and positioning assessment to test the target’s strategic edge
- Validation of the investment thesis, risks, and value creation potential
Outcome: Clarity to negotatiate and invest with confidence - and a playbook for where value will actually come from

Recent clients

M&A | Exit

Share acquisition of Radiobotics by Medimaps; Support on due diligence, valuation and negotiation
Fundraise | EUR 3.2m

Seed/Series A fundraise for Green Energy group, a provider of solar panels for ICE trucks
Strategy | Exit optimization

Strategy focused on exit value optimization for MSK AI SaaS business that identifies fractures on x-Rays
Strategy | Update

Strategy update with high-growth merchandizing agency, Bait, focusing on business plan for the coming 3 years
Strategy | Go-to-market

GTM strategy, pricing and profitability potential for reuseable hospital gloves, ReGlove (owned by Bait)
M&A | Commercial DD

Commercial DD for Danish midcap PE fund targeting OEM of electro-optical cameras for military applications
Fundraise | DKK 2m pre-seed

Early stage program: Fundraise from BAs for eco lodging provider in Costa Rica enabling sustainable travelling
Strategy | Update

Strategy update for UK business of global leader in jewellery, Pandora, resulting in updated business plan
Strategy | Value optimization

Value optimisation plan, including strategy for new software product and support on EUR ~1m fundraise

See all our credentials

Who we are

A seasoned team combining management consulting discipline with PE and VC investment experience.

Nicolaj Lund | Founder

- Experience with investments across company stages and management consulting
- Responsible for building the impact investment business at previous company
- Investment experience from PE, VC and impact investing
- Consulting experience from tier 1 consultancy and new consultancy started by MBB alumni

Kristoffer Refsgaard | IT Analyst

- Studying ICT, Learning and Organizational Change at Aalborg University

With support from

Senior Advisors that have created and exited successful businesses, investments funds and consultancies

Industry experts with experience from driving fundraising, M&A and strategy

Our approach

Senior Capacity on Demand

From strategy and value creation to transactions and integration, we provide senior execution capacity that removes complexity and accelerates outcomes.